Mafalda Correia, performance marketing director at Porta da Frente Christie's International Real Estate, shares her opinion on what distinguishes a good performance marketing strategy in the luxury real estate segment. The article explores the differences between generic approaches and specialized strategies for the high-end market, where precise targeting, differentiated communication, and intelligent use of data are crucial to reaching high-net-worth clients.
Why this matters
This article is of interest to real estate professionals, marketers, and owners of luxury agencies in Portugal who are looking to understand how to optimize their digital marketing strategies to compete in the premium segment, where traditional methods often fail to produce the desired results.
WHY: none
About this summary
This is our short summary of a report published by SAPO Notícias on 14 September 2026 at 20:02; the full text stays with the publisher. In our feed it sits under Real Estate. We currently carry 1503 items in that section.
Brazil reached 18.9 million rented households in 2025, a 54.1% growth compared to 2016, according to IBGE's Continuous PNAD survey. Currently, nearly one in four Brazilian households is rented, an advance that surpasses that of homes still being paid for (31%) and those already paid off (7.3%). High interest rates and difficulty accessing real estate credit explain this shift in Brazilians' housing profile. With the growth of the rental market, doubts about the rights and duties of property owners and tenants also increase, which specialist lawyer Rodrigo Ayuch Ammar details.
The City Hall of Nova Iguaçu denounces that apartments from the Minha Casa, Minha Vida program, aimed at low-income families in Faixa 1, with up to 95% federal subsidy, are being advertised on the internet for up to R$ 45,000. More than ten ads were found in the Villa Provance condominiums, including offers for houses for cash purchase and with a R$ 10,000 down payment in installments. The properties began to be delivered on July 3, and the city hall states they are part of a housing policy intended for those who were selected by lottery and social criteria.
The Municipal Council of Castelo Branco approved a 20% reduction in IMI for urban properties with active housing rental contracts, to apply to 2027 assessments, pending approval from the Municipal Assembly. The measure, demanded by the SEMPRE coalition (PSD/CDS-PP) about a year ago, requires landlords to submit applications by November 15 with supporting documentation. In the same meeting, the socialist executive set the variable IRS participation at 0.5%, while the opposition advocated for an immediate 0%, a proposal that was rejected.
Ana Abrunhosa, president of the Municipality of Coimbra, considers that a recent decision will allow revitalizing the central area of the city, referring to a low that existed before the location of the Miguel Torga Higher Institute and another intervention now planned with her presence. The opening of a new space in that area is interpreted as an opportunity to boost that zone of Coimbra.
