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São Paulo Book Fair Breaks Attendance Record and Publishers' Average Revenue Up 57%Photo by AhmadArdity on Pexels
Entertainment

São Paulo Book Fair Breaks Attendance Record and Publishers' Average Revenue Up 57%

oglobo14 September 2026 at 22:35

The 28th International Book Fair of São Paulo, which ended on October 13 after starting on September 4, registered the largest attendance in its history with 760,000 people, surpassing the 722,000 visitors from 2024. The event was marked by crowds, lines, and teenage enthusiasm, as well as exceptional sales.

The exhibitors' average revenue was 57% higher than that of the previous edition, indicating significant growth in sales during the event. Among the highlights, American author Lynn Painter, the best-selling author at Intrínseca Editora, recorded revenue 85% higher than in 2024.

Writer Raphael Montes also stood out as a bestseller, with his erotic thriller "The Stranger in the Bed," launched at the event, ranking first in sales at the Companhia das Letras booth, followed by "Secret Dinner."

Why this matters

The record-breaking edition of the São Paulo Book Fair shows a positive moment for the Brazilian publishing market, with significant growth in sales and audience. For readers and authors in the region, the event's success indicates literary consumption trends and which titles are trending among young audiences, which may influence future purchasing decisions and releases.

About this summary

This is our short summary of a report published by oglobo on 14 September 2026 at 22:35; the full text stays with the publisher. In our feed it sits under Entertainment. We currently carry 13873 items in that section.

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