All news
Politics
Business
Technology
Incidents
Sports
Weather
Science
Entertainment
World
Real Estate
AI News
Motorsports Becomes B2B Relationship PlatformPhoto by DariuszSankowski on Pexels
Business

Motorsports Becomes B2B Relationship Platform

oglobo14 September 2026 at 23:12

Companies operating in the B2B market have been using motorsport events as a platform for relationship building with clients and decision-makers. The stage of the Porsche Cup Brasil held at the Interlagos Racetrack in São Paulo is an example of this type of event that attracts brands interested in associating their products and services with attributes such as precision, efficiency, and innovation—values present in the high-performance environment of racing.

The competitive scenario brings together elements such as embedded technology and data analysis, which strengthens the positioning of participating companies. A survey by the Bizzabo platform indicates that 78% of organizers consider in-person gatherings the most impactful marketing channel, while 80% evaluate this format as critical to business success.

The LUZA Group participated in the Interlagos stage with an action targeting clients and stakeholders. The company's CEO, Tiago Monteiro, highlighted that the racing scenario facilitates networking and closer engagement with the target audience in a differentiated environment.

Why this matters

The trend of B2B companies investing in high-performance in-person events, such as races, represents a shift in commercial relationship strategy. Readers working in the B2B or commercial sector may consider this approach to strengthen ties with clients, given that the in-person format is valued by 80% of event organizers as critical to business success.

About this summary

This is our short summary of a report published by oglobo on 14 September 2026 at 23:12; the full text stays with the publisher. In our feed it sits under Business. We currently carry 22859 items in that section.

All items in this section →
Source

Related articles

Dois centros de dados previstos para Abrantes pedem mais capacidade de ligação à redePhoto by panumas nikhomkhai on Pexels
Business

Two data centers planned for Abrantes require greater network connection capacity

Two data centers planned for Abrantes are requesting greater capacity for connection to the electrical grid, at a time when the mayor, Manuel Jorge Valamatos, defends that the municipality has favorable conditions to receive energy production projects and large consumers, taking advantage of existing infrastructure to attract investment to the region.

Now15/09/26, 00:19
Promotores de data centers em Abrantes pedem reforço da redePhoto by cookieone on Pexels
Business

Data center promoters in Abrantes request network reinforcement

Data center promoters in Abrantes requested network reinforcement, having already received authorization for grid connection, but the Minister of Energy warned about the high demand for network capacity. The Abrantes case is considered "special" due to the closure of the Pego Power Plant in 2021, which left the region without a significant source of electricity generation.

Observador15/09/26, 00:16
O preço do que não aprendemosPhoto by jackmac34 on Pexels
Business

The price of what we don't learn

Portugal achieved its worst-ever results in PISA 2025, with mathematics at 460 points and reading at 462, similar to 2006 levels, wiping out two decades of progress since 2015. The article argues that this decline is not due to lack of funding — Portugal spends 4.3% of GDP on education, above the European average — but rather to poor resource allocation and the inability to transform investment into effective learning. It also highlights that socioeconomic inequality explains 17% of the variation in mathematics results, with 53% of disadvantaged students failing to reach minimum proficiency. Warning that this represents a cost to the country's competitiveness and productivity, the article concludes that the problem cannot be solved with more money, but with strategy, clear targets, and reform.

Jornal Económico15/09/26, 00:08
Setor solar com BESS deve reduzir custos em 40% no BrasilPhoto by pasja1000 on Pexels
Business

Solar sector with BESS should reduce costs by 40% in Brazil

The solar energy sector combined with battery energy storage systems (BESS) should reduce its operational costs in Brazil by up to 40% over the next decade, according to a study by McKinsey & Company presented in São Paulo. The consultancy projects that the Levelized Cost of Firm Energy (Firm LCOE) will drop from $65/MWh to $39/MWh by 2035, making Brazil the second country with the lowest firm energy cost in the world, behind only China. The high tariffs charged by utility companies drive the migration to self-generation, and McKinsey's partner in Brazil, Mikael Djanian, highlights the country's competitiveness in the global scenario.

oglobo15/09/26, 00:06