MICAM, the world's largest footwear fair, took place in Milan and featured the participation of Portuguese companies seeking to highlight national design. The fair is internationally recognized as a reference event in the footwear sector, bringing together buyers and professionals from around the world. Portugal took advantage of this platform to showcase its creative and productive capacity in the sector. Some Portuguese companies are trying to use the good reputation the country has in footwear manufacturing to move beyond the private label format, that is, to create and sell their own brands instead of just producing for other brands.
Business
The design of Portuguese footwear that is showcased in Milan
Observador15 September 2026 at 18:44
Why this matters
Readers in Portugal are following a strategic moment for the national footwear sector, which is trying to transition from a third-party manufacturer to its own brand in the global market. This transition can represent greater valorization of Portuguese products and a positive impact on the local economy.
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