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Alma Shopping with campaign to support customers returning to schoolPhoto by Sunriseforever on Pexels
Business

Alma Shopping with campaign to support customers returning to school

Diário de Coimbra15 September 2026 at 18:56

Alma Shopping has launched a campaign to support customers during the back-to-school period, called "+ Alma: Buy, Return, Win". The campaign is running until September 26, seeking to reward consumers during this back-to-school season.

The initiative promises to offer buyers an experience that combines reward, adrenaline and fun. The campaign concept encourages customers to make their purchases at the mall and return to participate in the available draws and prizes.

This campaign is part of Alma Shopping's strategy to strengthen its relationship with its customers during a period traditionally associated with increased family expenses, such as the back-to-school season. The mall thus seeks to boost visitor flow and purchases during the month of September.

Why this matters

The campaign offers local consumers an additional incentive for back-to-school shopping during this period, making the shopping experience more advantageous and enjoyable. Readers can benefit from extra rewards by shopping at the mall until the indicated date.

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