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Benfica renews with adidas and Seixal becomes officially known as 'adidas Benfica Campus'Photo by tassilo111 on Pexels
Business
Football
Setúbal

Benfica renews with adidas and Seixal becomes officially known as 'adidas Benfica Campus'

Maisfutebol14 September 2026 at 19:06

Benfica announced the renewal of its sponsorship agreement with sports equipment brand adidas, in a contract valued at 120 million euros. This agreement is considered the biggest in the history of Portuguese football in this type of commercial partnership.

As part of the agreement, the Seixal Training and Development Center, until now simply known as Benfica Campus, will now be called 'adidas Benfica Campus'. This change reflects the greater visibility that the German brand will have in the club's structure.

The contract establishes a long-term partnership between the two entities, strengthening a relationship that already existed between the Lisbon club and the sports equipment manufacturer. Adidas will continue to supply the equipment used by all of Benfica's teams.

This 120 million euro agreement represents a significant milestone for Portuguese football, establishing a new level in sports sponsorship values in the country.

Why this matters

This agreement represents a financial milestone for Portuguese football, potentially influencing Benfica's investment capacity in signings and infrastructure. The renaming of Seixal Campus strengthens the adidas brand's visibility in Portugal, creating a precedent for future partnerships between national clubs and international brands. WHY: This multi-million agreement strengthens Benfica's financial position at a competitive moment in Portuguese football, potentially defining the club's capacity to invest in players and infrastructure. For fans, the name change of Seixal Campus symbolically marks the depth of the commercial relationship with adidas.

About this summary

This is our short summary of a report published by Maisfutebol on 14 September 2026 at 19:06; the full text stays with the publisher. In our feed it sits under Business, and it concerns Setúbal. We currently carry 22831 items in that section.

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