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Benfica closes 120 million deal with Adidas
BusinessSetúbal

Benfica closes 120 million deal with Adidas

SAPO Notícias14 September 2026 at 19:04

Benfica closed a 120 million euro deal with Adidas, renewing the existing partnership between the club and the sports equipment brand. The new contract will run until 2033, extending a commercial relationship that had been ongoing for several years.

The major novelty of this renewal is related to the inclusion of the naming rights of the club's training center in Seixal. Until now, this facility was not part of the commercial agreement between the two entities.

With the signing of this new contract, Benfica's training center in Seixal will now be called Adidas Benfica Campus, bearing the German multinational sports equipment brand.

This agreement represents one of the biggest commercial contracts in Benfica's history, demonstrating the importance of the partnership between the Portuguese club and Adidas for both parties in the coming years.

Why this matters

The club significantly increases its commercial revenue with this ten-year contract. For fans and the local community, the name change of the training center in Seixal represents a visible transformation in the club's identity and image.

About this summary

This is our short summary of a report published by SAPO Notícias on 14 September 2026 at 19:04; the full text stays with the publisher. In our feed it sits under Business, and it concerns Setúbal. We currently carry 22831 items in that section.

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