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Benfica renews with Adidas and secures 120 million euro deal
BusinessSetúbal

Benfica renews with Adidas and secures 120 million euro deal

Record14 September 2026 at 19:06

Benfica announced the renewal of its sponsorship contract with the German sports brand Adidas. The agreement, which comes into force shortly, represents a financial return of 120 million euros for the Portuguese club.

The new contract runs until 2033, extending a partnership that already existed between the two entities. This is considered one of the biggest sponsorship deals in Portuguese football.

In addition to the significant amount, the agreement includes a novelty: Adidas will now give its name to Benfica's training center, located in Seixal. This is the first time a commercial brand has associated its name with the club's training facilities.

With this renewal, Benfica ensures long-term financial stability through one of its main commercial partners, while Adidas strengthens its presence in Portuguese football.

Why this matters

This agreement represents a significant financial milestone for Benfica, guaranteeing economic stability for a decade. Fans and the Seixal community will be directly affected by the change of name of the training center, which will now bear Adidas's identity. The deal comes as part of the club's strategy to maximize commercial revenue and strengthen its brand in the international market.

About this summary

This is our short summary of a report published by Record on 14 September 2026 at 19:06; the full text stays with the publisher. In our feed it sits under Business, and it concerns Setúbal. We currently carry 22831 items in that section.

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