Benfica announced the renewal of its sponsorship contract with German brand Adidas, securing a financial return of 120 million euros until 2033. The agreement represents a continuation of the partnership between the Lisbon club and the sporting equipment giant, which had previously established a contractual relationship.
The new contract includes not only the supply of sporting equipment for all the club's teams but also the naming rights for the training center in Seixal, which will now be called Adidas Campus. This inclusion of naming rights represents an innovative element in the agreement, raising the overall value of the contract.
The extension of the contract until 2033 demonstrates the mutual trust between the two entities and positions Benfica among the European clubs with long-term sponsorship agreements in the sporting sector. The total value of 120 million euros represents a significant boost to the club's revenues for the next decade.
