The Swedish retailer IKEA announced an investment of 34 million euros to reduce prices across a wide range of products during the new fiscal year, which began on September 1st. The measure comes in a context of increased cost of living and economic instability affecting Portuguese family decisions.
Erin Shi, acting country retail manager of IKEA Portugal, explained that the investment aims to make accessibility a priority, allowing more people to access quality solutions at lower prices. The company revealed that the focus for the new fiscal year will be on storage and organization solutions, designed to help customers make the most of available space.
Regarding previous performance, the brand indicated that during 2026 the focus was on kitchens, a segment that achieved an average of 100 sales per day, expecting this trend to strengthen in the coming months.
In addition to the investment announcement, IKEA revealed that it will open a new store during this fiscal year, with the location and date yet to be announced. This opening follows the opening of a new store format in Coimbra in July, which has already registered more than 230,000 visits.
